ROBIN AXELSSON

TELESALES GURU

Results-Oriented Manager Specialising in Business Development, Recruitment and Revenue Generation

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Results-oriented senior Director/CEO with extensive hands-on experience acquired within top-tier organisations in financial instruments, I-Gaming and affiliate businesses, Adept at establishing and strengthening professional relationships; collaborated with a wide range of stakeholders, associations, authorities and clients on an international level. Formative in matrix organisations, developed markets and highly regulated industries. Excel within fast-paced and challenging working environments.

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Recruitment | On-Boarding | Staff Development | Sales and Marketing | Budget Control | I-Gaming | Strategic Planning | Business Development | Lead Generation | Market Research | Forecast/Demand

Jan 2018-Present

Head of Sales Ltd

Managing Director

Head of Sales is a consultancy firm specialised in sales training, revenue growth and business coaching.

With over 20 years experience in the telesales/call centre industry and other sales focused companies we provide solutions that will increase or create revenue from scratch and drive organizational transformation while addressing the critical factors affecting a company’s ability to reach its strategic objectives.

Head of Sales provides superior services to businesses and industries throughout Europe.

2018 - 2020

FHE OY

Consultant

● Restructuring the current sales department
● Creating new recruitment and marketing processes
● Building up the retention department from scratch
● Building up the customer service department from scratch

2017-2018

Adimpact Group

Managing Director

  • Develop structures, workflows and roadmaps from initial concept through to completion; aiming to achieve a leading advertising agency within the iGaming industry through operational-focused aspects.
  • Oversee recruitment process including induction and training; delegating tasks and evaluating performance.
  • Identify, develop, monitor and adjust weekly KPIs; producing reports for shareholders
  • Ensure achievement of operational budget in alignment with industry standards.
2016-2017

ZP Services Ltd

Team Leader

  • Headhunted for exhibiting expertise on developing and finessing strict interview processes.
  • Established, developed and trained a sales team from candidate selection to recruitment.
  • Educated sales department through training sessions on techniques and sales psychology.
2015-2016

Digisec Media

Head of Affiliates & Sales

  • Enhanced the affiliate business through various techniques, including aggressive business development for products, lead generation, marketing and operation management.
  • Built a cross-functional sales team from initial interviews, on-boarding, induction and providing training to team members; ensuring full understanding of organisational goals.
  • Ensured achievement of profit margin plans, revenue growth and sales team’s quotes.
  • Contributed to regular affiliate meetings; managed expectations through regular updates.
2015

Esoft Creative, Spain

Head of Sales & Marketing

  • Identified and generated new business opportunities via phone, e-mail and through digital marketing;
  • collaborating with external sales representatives in their offices worldwide.
  • Established, developed and led an effective sales team; accelerating growth and market share.
  • Led the recruitment process from interviews, contract signing to training new hires.
  • Developed and executed marketing strategies, creative briefs and sales team’s presentations.
2014-2015

Recruitiz Ltd (Panlegis Group)

Co-Founder & General Manager

  • Recruited and built a cross-functional sales team; trained and evaluated performance.
  • Provided training for various internal departments on basic sales techniques to cross-sell.
  • Optimised digital marketing aspects including advertising, websites and social media.
  • Prepared and monitored budgets in alignment with forecast, demand and expenditure.
  • Kept constantly updated on ongoing and upcoming market trends and competitors.
  • Ensured smooth daily operations by allocating resources and delegating tasks effectively.
  • Pivotal in developing and implementing policies, vision, strategies and objectives; consistently monitoring all relevant aspects to ensure high quality service and compliance throughout.
2011-2015

Panlegis Ltd & Phonexica Ltd (Panlegis Group)

Head of Sales & General Manager

  • Led teams of over 50 staff including sales team, team leaders and PAs; delegated tasks in alignment with priorities, evaluated work performance and conducted appraisals.
  • Oversaw entire on-boarding process from initial candidate selection, conducting interviews, recruitment, induction and providing sales training to new hires to ensure understanding.
  • Structured salaries, monitored payment and commission due with great accuracy.
  • Identified and sourced for potential projects; coordinating through to contract negotiations.
  • Consistently reviewed existing policies and procedures to increase efficiency and reduce costs; developing effective solutions and improvements for implementation through to completion.
  • Developed KPIs and targets in collaboration with senior management and stakeholders.
2007-2011

Cellit AB

Head of Sales

In my role as Head of Sales with Cellit, I was responsible for building up the B2C sales from scratch, up to 100 seats. I then moved on to take over the management of the B2B sales department for a third party Telecom company and brought that up by increasing the service reach to ca. 1500-2000 new customers per month. I was subsequently promoted to head the B2C sales in three different offices in Sweden.

Cellit AB is a well known operater in telemarketing in Sweden. They are responsible for market research, booking of appointments and selling at a very competitive prices on behalf of a customer. They aim to provide a cost effective sales and marketing channel for all business to utilise.

1999

Grammar School

Sweden

2002

Social Society & Economic Program

Sweden

2006

Telenor Business School

“I had the pleasure to work with Robin on a sales project for well over one year. He is a highly skilled professional and has excellent skills in getting the sales team to outperform itself. He moves people out of their comfort zones and drives sales with experience and know-how. Robin is a very goal-oriented person and is able to project that into the people he is leading and training. I would welcome the chance to work again with Robin anytime.“

  • Erkki Nikunen, FHE OY

 

“Robin brings telesales to the next level. He created a higher agent engagement and created lower employee churn / turnover rate. Robin succeeds to meet or exceed goal and will go that extra mile.”

  • Tim Verheyen, Entrepreneur & Investor

 

“Robin was the head of sales, i saw him as a mentor. Telesales guru is the exact words how to describe him. Even thought i´m hard working and know a lot about sales psychology, i would not have achieved world class sales figures without him mentoring me. Thank you Robin.“

  • Freddy Lau, Bambora

 

“I had the pleasure of working with Robin at esoft in Barcelona. As I was part of the Swedish copywriting team, we co-operated a lot with the marketing division, which was lead by Robin. Robin is one of the most interesting people I’ve ever worked with and I truly admire his knowledge in sales and marketing. Robin has a tough, direct approach that I appreciate. He gives clear directives and deadlines so that you always know what he expects from you. At the same time he’s always open to discussing alternative approaches to the task at hand. Robin is undoubtedly at the top of my list of people I would love to work with again! I strongly recommend him.”

  • Ellen Hedin, Esoft Creative

 

“I really like working with Robin. He´s extremely goal-oriented and a true money-maker. As a manager he pushes you beyond the limits and brings out skills that you didn´t realise you had in you.

He´s very open, shares his vision and then he makes sure that everyone strives for the same goal. Too tough sometimes, but fair.”

  • Tommy Adolfsson, Global Gaming Group

 

“met Robin in our BNi Business network meetings. he came as a visitor and soon after joined. being from a Scandinavian country one would have thought that Robin would have a hard time belnding in. Well, it was completely the contrary.
Robin blended in the moment he met the group and within a few months he became Vice Prfesident of our Chapter.
Robin is person that built himself from scratch according to the rules of the environment around him. he portrays himself as a confident individual that is open for new ideas and business.
In a current world where everything is focused on books; Robin can be that spark that can push things through.”

  • Stanley Bonello, Frank Salt

 

“Robin is a detail oriented Manager and one of the best Sales coaches around. Places a big part for one of the most Successful Swedish Companies on the Island.
Robin is the definition Successful self made Businessman.”

  • Clifford Arpa, Real Estate Agent

 

“When asked to join MaltaSvenskar and help out with admin tasks on my freetime I did so with pleasure! Working with Robin is not only interesting and full of powerful endless energy to develop and find areas of expanding his projects, its also a teamwork full of well measured but yet quick decisions. Further more his knowledge and years of experience on the Maltese Islands are of great help to many people.

Besides if he wants to am sure he can sell sand to a stranded man in the desert.”

  • Anna Colley, Pokerstars

 

“Robin is a fantastic person and I really enjoyed working with him at Cellit. His extensive knowledge within sales management really benefited our team and I would absolutely recommend Robin to anyone looking for an experienced and enthusiastic sales coach!”

  • Maximilian Södergren, We Love People

 

“I had the pleasure of working with Robin at Cellit i Sverige AB. He’s a very driven and solution oriented type of person, always had his eyes set on the targets – reaching them with top quality. I hired and educated employees for his team and felt nothing but completely confident that he would take care of them in the best possible way. Robin is excellent on making people feel comfortable and confident in themselves. He’s a great teacher, mentor and also a friend. I hope that I will have the pleasure of working with him again in the future and I strongly recommend him for anyone looking for a Head of Sales Manager or such.”

  • Nathalie Mariou, Staples Connect

 

“I worked with Robin at Management level where I witnessed him set up the first call cente of its kind in Malta which was a huge success and a pioneer project at the time in Malta. To date many others have started call centres locally by copying his approach as a business model. Robin is a true professional with a wealth of experience as well as being very driven and a high achiever. He has all the skills and qualities of a great leader and people motivator as well as the required business acumen to create, build, expand and diversify effectively.”

  • Dr Nicola Magro Axelsson, Lawyer.com.mt

 

“Robin did an amazing job structuring and managing our sales team.”

  • Claes Zangenberg, Legal Advisor

 

“Professional to the bone while at the same time positive, target-oriented and genuine. Pleasure to work with, pleasure to know.”

  • Filipp Kashuro, Freelancing Copywriter